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March 17, 2026
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Ethical-Naturals-Spotlight-4-9-26

U.S. Supplement Sales Hit $72.88 Billion as Sports Nutrition and Digital Discovery Drive Growth

 
U.S. Supplement Sales Hit $72.88 Billion as Sports Nutrition and Digital Discovery Drive Growth

Growing 5.5% in 2025, the dietary supplement industry is seeing a significant shift toward food-like delivery formats, practitioner-led product discovery, and the rapid rise of social commerce platforms like TikTok Shop.
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Top Headlines

Videos

Creatine, Active Nutrition Help Fuel Dietary Supplement Market Growth

Scott Dicker of SPINS discussed supplement sales, the ongoing surge in creatine, evolving hydration and energy formulations, and interest in hormone health.  

SPONSOR

From Calm to Clarity: Science and Strategy for Stress, Mood & Sleep Supplements

Explore market dynamics, ingredient innovation, and regulatory trends shaping the future of mental wellness supplements. Register to secure your spot.

Market Updates

Standard Process Announces Rebrand with a Focus on Provider-Led Care, Whole Food Nutrition

The brand will roll out new elements to better support healthcare practitioners and the patients they serve.

Market Updates

Thorne Becomes Official Partner of Miami Open

The sponsorship makes the supplement brand an exclusive vitamin, mineral, and supplements partner at the tennis tournament.

SPONSOR

Ryan Specialty

Ryan Specialty is an international specialty insurance firm that provides innovative solutions for brokers, agents and insurance carriers.

Market Updates

dsm-firmenich Completes $10 million Upgrade on U.S. Production Site

The updates to the premix facility in Schenectady, NY will optimize GMP zoning, material flow, and conditioning capabilities.

Market Updates

Industry Fundraising Campaign #HopeNeedsAHome Receives PRNEWS Purpose & Impact Award

The fundraiser to support a survivor's shelter for girls in Nairobi, Kenya, was executed by The 6AM Agency, A Thousand Plus, Cypress Minerals, and Cepham, Inc.

SPONSOR

New Consumer Research: The Future of Aging Well

Get consumer insights by age group and see where brands can win now. Download the new white paper.

Market Updates

Vidya Opens Probiotic Manufacturing Facility in Bunnell, Florida

The facility is the first of its kind to fully dedicate two buildings to spore- and non-spore-based probiotic manufacturing, optimizing production conditions for each type.

SPONSOR

From Glucose Balance to Body Fat Reduction: Sugar Katcher S52™

Sugar Katcher S52™ delivers clinically proven metabolic benefits for modern supplements.

Featured Resources

Solution Content Centers SPOTLIGHT

Botanic Healthcare LLC

Botanic Healthcare manufactures high-quality extracts derived from organic botanicals including medicinal herbs and spices. These extracts are used around the world in leading health products, natural food colorings, ayurvedic botanicals, and cosmetics. Our expertise lies in the identification, development and manufacture of therapeutic natural ingredients through extraction science. Challenging conventional wisdom through pioneering R&D and a customer-centric approach, our passionate team of inventors and nutritionists are transforming how wholesome health is achieved.